After 40 years in the industry, SP has grown to be the Nordic region’s leading player in products for photo, video, and sound production and consumption. What started with a main focus on cameras and photography has been broadened to a wide range of tech products, combined with inspiration and education in form of various events.

Our customers include everything from new creators, enthusiasts, and influencers to professionals, businesses, and production companies. What we have in common with our customers is a great passion for creativity and technology.

SP has online sales in Sweden, Norway, Finland and Denmark, and stores in Stockholm, Oslo, Copenhagen, Helsinki, Malmö, and Borås. Our head office and the central warehouse are located in Borås. We are 128 employees and have a turnover of approximately 900 million SEK.